If you’re relatively new to world marketing, you may have heard the term SEO being thrown around in meetings. Here at Schbang, we hear you! And have come up with a beginner’s guide – designed to help you understand the basics.
Let’s get started!
4.4 million blog posts get published on the web every day! This makes it kind of tough to stand out. But you have to stand out of the clutter if you want it to be successful! On any given day, people conduct around 2 million searches on JUST google! Therefore, showing up on the front page with a high ranking can be a deciding factor for a business’ success. No wonder millions of people google the term SEO each and every month! But what does SEO mean? What do you need to optimize? The design? The writing? The links? It’s all of that and more!
Let’s start with the absolute basic:
Search Engine Optimization is optimizing your online content so that a search engine would show it as a top result when a person conducts a search containing certain keywords. For example, if someone searches DIY Ideas – and you happen to have a blog post on the same, you want the search engine (let’s be real google) to show it as a top result to anyone who searches for that.
Why does it matter?
SEO is made up of different elements and knowing what they are and how they work is the key to understanding the importance of SEO. It not only makes your website more visible but also, increases the traffic and gives you more opportunities to convert prospects into customers. It is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as a trustworthy expert in your field.
To make it simpler – there’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
The best place to hide a dead body is on page 2 of your Google search results!
But how do you rank higher?
We’ve made it easy for you! Below, you will find just a few of the top SEO tricks that you can use to improve your SEO rankings and bring more qualified leads to your website.
6 #Schbanging tips to improve your ranking!
Keyword Research is absolutely crucial. It is the first step to developing a successful SEO strategy for your website. Keyword research is basically researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. You can analyze the frequency by which a specific word is searched, the volume and also understand which keywords your competitor is using. Finding the appropriate keywords can make all the difference.
Content Relevancy is used to point out how relevant a website is in relation to a particular search topic. The better the content of the page and keywords match the search query, the higher your rank! There are a number of things you can and should look at while keeping this in mind namely; body copy, content tonality, and language, images, page title, etc.
Meta Tags are invisible snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. For example, if you search “How to make a vegan lasagne” the SERP will have a list of all the results in the order it deems important, whereas the actual meta description will be HTML elements not visible to the user.
Header Tags in simpler terms – Titles! They are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. Whether they are page titles, subheadings, headings – they all play a key role in optimizing your content. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags. The hierarchy of header tags goes from H1 to H6 in descending order of importance.
Backlinks can really act as a gamechanger in the world of SEO! If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth a great SERP!
Page Speed and Loading Time is the most important. If your site loads fast there is a higher chance that users will remain on your website and enjoy their experience. Also… Google has made it a ranking factor!
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