Ashok Leyland is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world, and the 13th largest manufacturer of trucks in the world. With a well-diversified portfolio across the automobile industry, they have been at the forefront of the commercial vehicle industry for decades. The objective of this website was to make this a one stop information portal for all current and future stakeholders of the brand, be it internal or external.
For the new website we created a fresh and unique look. The one distinctive feature of the website is the unit design that is used on the landing pages of the site, which is inspired by the flywheel that is present in Ashok Leyland’s logo. This has been made into a dynamic element to depict the company’s modern and innovative outlook.