The objective was to create a platform for BBLUNT to showcase their products and salon services.
As e-commerce was the focus of the brand, we enabled an integration with Shopalyst where the users can buy from the BBLUNT site itself, the products that are hosted on third party sites like Nykaa, Amazon, etc.
Coming from the insight that a lot of people search for BBLUNT salons on Google, we decided to create a holistic place where users can find their closest salon on the map, they can also know where to buy the products offline as that too is displayed on the locator.
As BBLUNT also has multiple academies for hair color, we have a created a page where users can fill in a form to join one of the academies. There’s a similar form even for anyone who would want a BBLUNT franchisee
