Fevicol has been one of India’s most iconic brands when it comes to marketing and advertising. The main aim for this brand is to keep reminding the audience that with Fevicol you have ‘The Ultimate Bond’.
While most brands spoke about brothers protecting their sisters, Fevicol captured the mischievous relationship between the two. Through a gift bound by the strongest bond, this Raksha Bandhan, Fevicol wished siblings with a Mazboot Jod!