The #LoveTheOutdoors campaign was launched on Valentine’s Day by Goodknight. The idea was to bring out the love kids have for the outdoors, they would rather play cricket or football instead of confining themselves to playing indoor games at home.
The campaign was kick-started by a short video proclaiming kids have fallen in love with the outdoors. The campaign started with a first of its kind 360° video Challenge. The 360° challenge was the first of its kind done by an FMCG brand in India that encouraged parents to participate and stand a chance to win one out of the ten outdoors items for their kids. It allowed the audience to engage in a unique contest, while delivering the message about venturing to play outdoors in an impactful manner. The innovation managed to boost and magnify the campaign immensely.
Being executed for the 1st time amongst Indian FMCG brands, the campaign enthralled our digital audiences. Through this interactive medium, we got a chance to get our messaging across to the desired target group which led to an increase in brand affinity & product recall.