IMS is the leader in Management Entrance training with 40 years of experience. The institute has over 90 centres in India with over 50,000 students. Their objective was to generate leads for each of these centres.
Our media team’s tactical strategy and planning, led to an 82% increase in overall leads reaching out to Under Graduates, Post Graduates and students interested to study abroad. Google was primarily used given that it is the most preferred platform to search for career options. Overall a successful Lead Generation Campaign for the brand.