M.A.C Cosmetics is an iconic makeup brand that caters to all ages, all races, all genders.

Lipstick being an iconic product for M.A.C Cosmetics, the brand wanted to educate consumers on three different textures and finishes one can achieve with lipstick. The brand collaborated with three individual personalities and we showcased how their personality (soft, defined and bold) reflects their choice of lipstick.

Schbang Motion Pictures shot with these unique personalities for the #MeetYourMatte campaign video, and we then created multiple digital assets to engage with the brands followers on Instagram, allowing them to understand their own personality and hence choose the right lipstick.

Related Work