Mi Home is Xiaomi’s retail chain brand which is a one-stop-shop for those who love the latest gadgets in the market. The brand has a plethora of options to offer its customers like Mobile phones, Television, and lifestyle accessories.
The launch of Mi Home was initiated and executed from ground zero on social media platforms like Instagram and Facebook. The launch was envisioned with our opening campaign #FutureLivesHere. It garnered great traction and was successfully executed. We were and still are on top of our creative execution that includes contests, topical content and offers that attained good amount of responses.
The communication was simple: To experience and step into the future with Mi Home.