To join the trending conversation about Bruno Mars winning many awards at the 2018 Grammys for his album 24K Magic, we created a visually striking post that connected Nature’s Basket & his album in a subtle way.
By tactfully using the word ‘Carrot’ in place of ‘Karat’, we gave an instant connect and made it contextual to the topic by being punny & witty at the same time.
In terms of engagement, this is one of our highest performing topical post.
