Un

cover

ing

The Great
British Consumer
// 2024

As newcomers to the UK market, our research and analytics team at Schbang UK have done extensive consumer research. We've spoken to 275 individuals across the country to uncover their likes, dislikes
and lifestyles.

Un

cover

ing

THE GREAT
BRITISH CONSUMER
// 2024

As newcomers to the UK market, our research and analytics team at Schbang UK have undergone extensive consumer research. We've spoken to 275 individuals across the UK, uncovering their likes, dislikes and lifestyles.

UNCOVER INSIGHTS NOW

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What's

inside?

We have taken an in-depth look into the increasing importance of sustainability. How people are coping with the reality of climate change, the changing relationship with social media, the uncertainty around new technologies and how the current financial landscape is affecting loyalty.

Download our free Great British Consumer 2024 report now and uncover the trends shaping consumer behaviour this year. We can't wait to share what we have found.

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Fore

word

Foreword

Good marketing always starts with knowing the consumer. As a new entrant into the UK market, this is our attempt to really get under the skin of the consumer and acclimatise ourselves with the mindset of the country. Speaking to 275 people across the length and breadth of the UK and connecting the dots with data around what consumers are saying with how they are 'acting' made this a thoroughly enriching exercise. We hope you enjoy reading it as much as we enjoyed putting this together.

Harshil Karia,
Founder and MD, Schbang

Consumers change daily and it's the small things that greatly influence how we communicate with them. This report uncovers what British consumers think, feel, like, dislike, watch and, most importantly, consume. Packed with fresh insights, it's a key reference to grasp the dynamic consumer landscape. Essential reading for navigating this ever-changing world.

Sarah Coles,
Creative Director and Partner, Schbang UK

We are a global creative and technology company with offices across three countries and 1100+ creative professionals that, quite literally, offer the ‘Whole Schbang.’ Our team of experts takes pride in every project, delivering elevated experiences of engagement, whether that’s an advertisement or an in-app user experience - or anything in between.

You’ll see it in the work we have done for multinational brands over the last 8 years. ‘The Whole Schbang’ is a testament to our wholeness or completeness of offering, bringing various and - often - fragmented marketing services under one roof. In a world where agencies are digital, creative, or media, we’d like to stand for something much simpler: a client partner delivering a full solution.

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