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In the first 60 days of 2026, we had the opportunity to work across a diverse mix of projects and brands, bringing to life campaigns, platforms, digital experiences, and a few fun moments for fellow Schbangers along the way. Some of this work lived within fast-moving cultural conversations and digital platforms. Some unfolded through stories rooted in everyday rituals. And some happened away from screens altogether - in real spaces where people met, played, and rediscovered the cities they live in. Each brief arrived with its own context, audience, and challenge, asking for a slightly different balance of creativity, technology, and craft. Together, these projects capture the spirit of how the year began: fast-paced, diverse, and filled with work we were excited and grateful to bring to life.
With that, let’s dive into the work we had the most fun bringing to life.
1. Fevicol Had the Perfect Response to the Two Tech Billionaires, And the Internet Loved It
At the India AI Impact Summit on February 19, OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei stood side by side and awkwardly dodged a unity handshake. Within hours, Schbang stepped in. Digitally glued their hands together. Five sharp words: “Asli Intelligence judne mein hai.” A globally trending moment, reframed in real time. No overthinking. No overproduction. Just cultural speed, sharp insight, and a line only Fevicol could own. Classic.
2. Britannia Toastea Film Real People at Real Tapris , and It Worked
No actors. No staged moments. Just foggy railway platforms, winter mornings, and chaiwalas calling out, “Chai, chai, chai… saath mein lelo Toastea.” Britannia Toastea’s North India winter campaign didn’t script nostalgia, it stepped into it. By showing up in spaces already steeped in ritual and routine, the brand became part of a moment that felt lived-in and real. It wasn’t added to the ritual, it belonged there. The Britannia Karari Shuruaat film complemented this by celebrating the crisp energy of winter mornings, positioning Toastea as the bite that kickstarts the day.
View the campaign here: Live Link
3. RiteBite Max Protein Made People Literally Walk Towards Their Fitness Goals
India’s first walkable protein awareness campaign turned city streets into a call to action. Bold yellow-and-black footsteps, inspired by metro wayfinding, led commuters step by step toward protein pledge kiosks. Built on a stark insight that over 60% of urban Indians don’t meet their daily protein RDA, the idea was simple but powerful: if awareness isn’t moving people, make people move toward awareness. Not just a message you scroll past, a path you physically follow.
View the campaign here: Live Link
4. Britannia The Laughing Cow Cheese Solved the Snack-Time Standoff
Cheese triangles, finally claiming the centre of the plate. With a playful household debate and a clever nod to geometry, “Snacking Ka New Angle” reframed how the category was seen. Not an add-on. Not just a spread. But a ready-to-eat snack in its own right. By shifting the perspective, the campaign shifted behaviour, turning a once-occasional extra into an easy, anytime bite.
View the campaign here: Live Link
5. Tiger Shroff Made Orthopedic Braces Cool
Leeford Ortho’s ‘Fit Raho, Hit Raho’ campaign featuring Tiger Shroff and Varun Sharma flipped the narrative on orthopedic support. What was once seen as a medical afterthought was repositioned as a proactive lifestyle choice, something you wear to stay in the game, not sit out of it. Schbang led the shift from the ground up, defining the brand’s positioning, creative voice, and even its very first advertising words. The result wasn’t just a campaign launch, but the foundation of how the brand would speak, stand, and move going forward.
View the campaign here: Live Link1, Live Link2, Live Link3
6. Kotak811 Launched a Metal Debit Card Like It Was a Luxury Fashion Drop
A three-phase, full-funnel rollout. Contextual placements across Uber, Rapido, Zomato, and Blinkit. Minimal, design-forward social. High-impact outdoor that felt impossible to ignore. The Kotak811 Infinity Metal Debit Card wasn’t just introduced, it was embedded into everyday moments of movement, dining, and travel. More than a banking product, it was positioned as a lifestyle marker. Metal in your wallet. Lounge access in your itinerary. Dining perks on your table. Not just a card, a cue that you’ve arrived. Anchored by a sharp launch film and supported by a 360° showcase of its master visual across platforms, the campaign carried one cohesive design language from screens to streets.
Watch the video here: Live Link
7. Brookfield India REIT Built a Future-Ready Investor Platform
When Brookfield India REIT’s new website launched, the goal was clear: create a platform that works for today’s investors and scales for tomorrow’s expectations. The site was migrated from a static PHP framework to Strapi CMS, enabling faster content updates, stronger governance, and far less dependency on development cycles.
The Investor section was rebuilt from scratch, simplifying access to disclosures, filings, and updates, information that financial audiences expect to find instantly. An enhanced custom search system (currently in progress) is further improving discoverability and navigation.
The result: a platform that reinforces Brookfield’s commitment to transparency while giving its teams the flexibility to grow digitally.
8. Aarti Industries’ Website Redesign Reflects Its 40-Year Legacy
Aarti Industries has built a formidable reputation in chemical manufacturing over four decades — with 180+ products and a global footprint that speaks to its scale and expertise. The website redesign was an opportunity to translate that legacy into a digital experience that reflects the brand’s credibility and future ambition.
The approach focused on three key priorities: representing a legacy brand with modern clarity, organising an extensive product catalogue in an intuitive way, and creating a cohesive experience for investors, industry stakeholders, and prospective talent.
The visual language drew directly from the brand’s logo geometry, subtly woven into layouts to create consistency without overwhelming the content. Clean layouts, thoughtful typography, and calm colour palettes helped communicate trust and precision.
Information architecture became the backbone of the platform. Each of the 180+ product pages now hosts relevant documentation and details in a structured format, making discovery simpler and navigation far more intuitive.
The result is a confident, future-ready digital platform, one that reflects the scale, credibility, and global presence of Aarti Industries.
9. Tata Capital Took Women's Cricket Back to the Gully
#ChampionsKiGulliyonMein celebrated a simple, powerful truth: champions aren’t discovered under stadium lights, they’re shaped in the gullies. As more girls step onto pitches across India, claiming space that wasn’t always offered to them, Tata Capital positioned itself as the brand that backs belief early. Before the trophies. Before the headlines. In the narrow lanes, dusty grounds, and first brave swings, where real champions begin.
View the campaign here: Live Link 1, Live Link 2
10. iQOO Used Behavioral Science to Fight Failed New Year's Resolutions
Most resolutions fade before the month even begins. iQOO’s #First21DaysofQuest campaign tapped into a simple behavioural insight, it takes 21 days to build a habit and turned it into a movement around daily consistency. Anchored in the brand’s “I Quest On and On” philosophy, it shifted the narrative from overnight transformation to sustained pursuit. No grand promises. Just 21 days of showing up. And that made all the difference.
11. Britannia Treat x Naruto Turned Every Pack Into a Playable Reward
Built on a simple truth: it’s not just the big victories that matter, it’s the small ones that keep you going. Just like Naruto earns his ramen after every mission, Treat became the reward for everyday brilliance.
Schbang led the end-to-end UX/UI design of the interactive experience, building nearly 80 screens in just two months to bring the collaboration to life. The team immersed themselves in the Naruto universe, studying official brand guidelines, character arcs, and visual language to ensure the experience felt authentic to fans.
Every pack became a gateway to play:
Scan. Perform your Jutsu. Unlock exclusive merch.
Each Treat pack wasn’t just a snack, it became a badge of progress, where small victories felt just as rewarding as completing a mission.
View the campaign here: Live Link
12. Bridgestone India Spoke to Car Enthusiasts in Their Real Language: Music
In North India, a car isn’t just transport, it’s identity. And nothing amplifies identity like music. Bridgestone India tapped into that truth with its first Punjabi music collaboration, partnering with Parmish Verma to tell a story the culture instantly understood. The film didn’t talk about tyres in technical terms, it translated performance into attitude. Not just tyres that function, but tyres that perform. Because on roads where presence matters, performance isn’t optional, it’s personal.
View the campaign here: Live Link
13. Motorola India Hid a Concierge Inside a Smartphone
A still figure at Jio World Drive, Mumbai. One line — “Hello Moto Signature.” And everything shifts. Music rises. Lights change. Experiences unfold. The Motorola Signature campaign didn’t just launch India’s first Signature Club smartphone. It turned a voice command into a moment, a quiet trigger that unlocked a world of live music, fine dining, and bespoke detail.. Beyond features. Pure feeling. Luxury, the moment you ask for it
View the campaign here: Live Link
14. London Dairy Proved Romance Doesn't Need a Reservation
A couple debating what the night should become. Big plans? Maybe. Or maybe not. The fridge opens. Two spoons appear. One tub of London Dairy and the decision is made. The campaign cleverly shifted the narrative, London Dairy wasn’t positioned as a grand, occasion-only indulgence, but as the upgrade to an ordinary evening. No reservations. No overplanning. Just a shared scoop that turns “What should we do?” into “This is perfect.” It reframed the brand as the quiet hero of everyday romance, proof that sometimes, the smallest plans feel like more than enough.
View the campaign here: Live Link
15. Indriya Jewels Made Dumb Charades Feel Like a Love Story
Soha Ali Khan and Kunal Kemmu. A game of Dumb Charades. No dialogue. No dramatic declarations. Just glances, smiles, and effortless understanding. Indriya Jewels’ Valentine’s Day film turned the game into a metaphor for real companionship, the kind where you don’t need words because you already know. Every correct guess felt less like a win and more like proof of a bond built over time. And at the heart of it all sat the jewellery, not as a prop, but as a quiet symbol of love that deepens, settles, and shines brighter with every shared moment.
View the campaign here: Live Link
16. CleanMax’s New Website Brings Its Net-Zero Vision to Life
CleanMax, one of Asia’s leading renewable energy providers for corporate and industrial clients, partnered with Schbang to craft a digital experience that reflects its scale, expertise, and sustainability mission.
The redesigned website introduces a clean, modern interface supported by a sustainability-led visual language that highlights CleanMax’s renewable energy solutions across solar, wind, hybrid farms, and carbon solutions.
User journeys are thoughtfully structured to guide enterprise audiences through solutions, industries, case studies, and insights with clarity and ease. A story-led content architecture positions CleanMax as a Net-Zero Transition Partner, showcasing its portfolio, partnerships, and impact.
Built on a performance-first framework, the platform delivers fast load speeds, seamless responsiveness across devices, and a scalable foundation for CleanMax’s growing renewable energy footprint.
View the website here: www.cleanmax.com
17. Britannia Jim Jam x Marvel Turned Every Pack Into a Multilingual Scan-to-Play Challenge
For the Britannia Jim Jam No-Twist Marvel campaign, Schbang designed a series of high-fidelity UI/UX screens for an interactive scan-to-play microsite experience, extending the excitement of the limited-edition packs into the digital world.
The interface adopted a clean, futuristic, and gamified visual language, blending vibrant brand colours with minimal layouts to keep the experience intuitive for younger audiences. Subtle gradients, glowing accents, and structured UI components created a sense of digital adventure while ensuring a smooth and accessible user flow.
To make the experience accessible across audiences, the platform was also built as a multilingual interface, allowing users to navigate and participate in the challenge comfortably in their preferred language.
18. Maybelline’s Lipstick That Stole the Audition
Farah Khan is judging an audition. Sahher Banbba is giving her all. But she’s not watching the performance, she’s watching the lipstick. One perfect swipe, one glossy close-up, and that’s it. The Maybelline Serum Lipstick launch worked because it didn’t announce the product, it staged a moment where the product became the punchline. Playful. Self-aware. Scroll-stopping. It trusted the finish to do what great beauty always does: steal focus without asking for it. Sometimes, the strongest sell isn’t a claim. It’s a reaction.
View the campaign here: Live Link
19. Dr. Reddy’s Turned a Complex Disease Into a Simple, Urgent Message
With ‘Vaccination Zaroori Hai’, Dr. Reddy tackled the low awareness around Meningococcal Meningitis, a disease that can turn fatal within 24 hours and affects a life every two minutes globally. Built on a sharp contrast, difficult to treat, easy to prevent, the campaign translated medical urgency into a clear parental call-to-action. Backed by real doctors, real stories, and even an AI-powered MeningeAware chatbot, it didn’t just inform parents of children aged 0–2 years, it empowered them to act before it’s too late.
View the campaign here: Live Link
20. Specta Quartz Surfaces Turned Surfaces Into Stories
With ‘Stories Cast in Stone’, Specta Quartz Surfaces moved beyond product features to celebrate the journeys behind creative mastery. Featuring Masaba Gupta, Ranveer Brar, Joseph Radhik, and Sudarshan Patnaik, the Schbang-conceptualised campaign drew a parallel between quartz shaped under pressure and artists refined over time. Anchored in the brand’s philosophy of “Imagination Cast in Stone,” it positioned Specta not just as a luxury surface, but as a canvas for resilience, craft, and enduring excellence.
View the campaign here: Live Link
21. Sports for Smiles: When Schbangers Took the Field for Something Bigger
Sometimes the most meaningful work doesn’t happen behind a screen. Through Sports for Smiles, Schbangers spent a day at Nirmala Dighe Ashram Residential School in Badlapur, engaging with 120+ students from underserved communities through a day of sport, teamwork, and shared energy. The idea was simple: don’t stand on the sidelines, play alongside them. From cricket, badminton, lagori, and tug of war to indoor games like carrom and UNO, the day was designed to be inclusive, high-energy, and filled with moments of connection. Schbangers didn’t just organize the activities; they joined in, led teams, cheered, and celebrated every small win with the students. Alongside the games, Schbang offices also set up sports equipment donation drives, encouraging employees to contribute gear that could continue supporting the students long after the day ended. What started as a few hours of play became something more meaningful, a reminder that sometimes impact comes from simply showing up, participating, and sharing the field.
From a viral moment at an AI summit to the quiet ritual of dunking rusk in chai. From legacy redesigns to live trading platforms. From anime fandoms to investor portals. Twenty-seven projects. Twenty-plus brands. One discipline, find where brand truth and cultural moments collide, where business needs and digital craft intersect, and show up there with everything you've got. That's not just a campaign. That's a Schbang moment.
View the reel here: Live Link
22. Metro Shoes Stepped Into Spontaneity With Its New Boots Film
The film begins with a ring, a small, familiar trigger. And just like that, she’s in motion. What unfolds is a fluid showcase of the new Metro boots collection, where every step feels assured, effortless, and full of intent. By anchoring the story in an everyday spark of spontaneity, the narrative reframes the boots as more than seasonal essentials, they become symbols of confidence, versatility, and the kind of style that moves when you do.
View the campaign here: Live Link
23. Where Pro Performance Meets Pro Care: WPL x L’Oréal Professionnel
Built around the thought #ProsMeetThePros, the campaign tapped into the cultural momentum of the Women’s Premier League to draw a sharp parallel between elite sport and professional-grade haircare. When performance is non-negotiable, only pro standards make the cut. The idea positioned L’Oréal Professionnel as a brand engineered for pressure, precision, and peak moments, aligning the intensity of the pitch with the expertise behind the chair, through integrated digital and on-ground storytelling.
View the campaign here: Live Link
24. Colaba Through a Different Lens: Schbang Unwind’s Colour Walk
At a recent Schbang Unwind, the team explored Colaba in a way most people never do, by uncovering the stories beneath the streets.
Guided by Shabnam Minwalla, author of Colaba: The Diamond at the Tip of Mumbai, Schbangers learned how the ground beneath Colaba was once part of the sea and heard fascinating stories about the old Women’s Island that eventually became part of the neighbourhood.
The walk ended with a playful colour challenge: everyone picked one colour and captured Colaba through that lens, from brown architecture and yellow taxis to endless shades of blue. A familiar part of the city, seen in a completely new way.
View the reel here: Live Link
25. Voltas’ AI AC That “Understands India”
With “AC Jo India Ko Samjhe,” Voltas introduced the Zest AI AC range through a warm, slice-of-life narrative featuring Neetu and Ranbir Kapoor. The campaign plays on a familiar truth, that while AI claims to know everything, no one understands you quite like family. Through light humour and relatable moments, the films bring the product’s intelligent features to life: AI Adaptive Cooling that learns user behaviour, Energy Manager Mode that optimises power usage, and Geofencing that prepares the room before you arrive. Instead of presenting technology as complex, the campaign makes it feel instinctive, positioning Voltas as the AC that truly understands Indian homes.
View the campaign here: Live Link1, Live Link2, Live Link3
26. Britannia Treat Croissant Threw a Birthday Party for a Pastry
Instead of quietly marking National Croissant Day, Britannia Treat Croissant turned it into a full-blown birthday celebration. Streets filled with music, dancing crowds, and a life-sized croissant leading the procession, like the kind of birthday rally India instinctively understands. The idea was simple: if India celebrates everything with a birthday, why not a croissant? By transforming the occasion into a cultural moment, the brand made the category feel familiar, fun, and impossible to ignore, turning a French pastry into something that felt completely at home on Indian streets.
View the campaign here: Live Link
27. Shriram Life Insurance’s Organic Growth Crossed the 1 Million Milestone
Shriram Life Insurance saw significant gains in organic visibility, with traffic growing from 644K to 1.16M an increase of over 80% year-on-year. The growth reflects stronger keyword rankings, improved SEO visibility, and expanded category coverage across the website.
A scaled micro-blog content strategy played a key role in driving this momentum, publishing high-intent, search-driven pieces designed to capture real user queries and long-tail searches. This helped accelerate organic traffic and expand discovery across relevant insurance topics.
The brand also saw a strong rise in AI-powered search visibility, with increasing mentions and cited pages across platforms like ChatGPT and Google AI Overview, strengthening its presence in emerging search environments.
Together, these efforts helped position organic search as a scalable and high-impact growth channel for the brand.
28. A Leading Discount Brokerage Platform Strengthened Its Organic Search Performance
A leading discount brokerage platform saw strong improvements in organic search performance, with organic sessions growing from 5.8M to 6.7M month-on-month, reflecting a 15.7% increase in traffic.
Search visibility also expanded significantly. Total clicks increased from 6.65M to 9.06M (+36%), while average CTR improved from 1.8% to 2.5%, indicating stronger engagement and relevance in search results. Rankings also improved, with the average position moving from 7.6 to 7.3, strengthening the platform’s presence across key queries.
Looking at the broader growth trajectory, daily organic traffic scaled from ~87K sessions per day to ~240K, marking a ~175% increase in organic traffic velocity, while daily active users rose by ~74%. Together, these gains highlight the impact of sustained SEO and content expansion efforts in driving stronger search visibility and user acquisition.
29. A Global Enterprise Technology Brand Expanded Its AI and Search Visibility
A global enterprise technology brand strengthened its share of voice across both traditional search and emerging AI platforms, driving stronger discovery for key non-branded queries.
Visibility across major LLM platforms grew steadily over the year, with total brand mentions increasing from 48 to 218 across platforms such as ChatGPT, Perplexity, Gemini, and Claude signalling stronger presence in AI-powered search environments.
At the same time, search visibility for critical endpoint and security-related keyword clusters expanded significantly. Queries related to these topics grew from 127 to 1,066, while impressions increased from 9.7K to over 57K, reflecting improved rankings and broader discovery for high-intent enterprise search queries.
Together, these gains strengthened the brand’s organic authority across both search engines and AI discovery platforms, expanding visibility among enterprise technology audiences.
30. NeuGo Expanded Its Organic Discovery Across Routes and Travel Content
NeuGo significantly strengthened its organic visibility by shifting focus toward non-branded search discovery.
Key revenue-driving pages were optimised to rank for high-intent queries, while new content formats including itinerary guides, city pages, distance pages, and blogs were introduced to capture broader travel-related searches. Technical fixes also helped resolve indexing issues, allowing route and content pages to be properly discovered by search engines.
The results were substantial: 819 keywords now rank in the top 10, blog visibility scaled from under 100 impressions to over 1.1M, AI and LLM mentions grew from 8 to 100+, and indexed pages expanded from under 1,000 to more than 3,000, significantly increasing NeuGo’s discoverability.
31. Birla Opus Paints Scaled Its Organic Discovery Through Content
Birla Opus Paints strengthened its organic visibility by building a structured keyword universe and expanding its content footprint.
With limited non-branded discovery earlier, the strategy focused on scaling SEO-driven and seasonal blog content while optimising pages for both traditional search and AI-led discovery.
The results were significant: organic traffic doubled from 90K to 2L, blog visibility surged from 67K to 4M impressions, and LLM mentions increased from 57 to 600+, expanding the brand’s presence across both search and AI-powered platforms.
32. Birla Opus Prime Achieved a Strong SEO Turnaround
Birla Opus Prime’s website initially faced indexing challenges, with key pages not appearing on search engines and limited visibility across queries.
The focus began with resolving technical SEO issues, enabling proper crawlability and indexing so pages could be discovered by search engines. Once the foundation was in place, on-page SEO optimisation was scaled across the site to strengthen rankings and visibility.
Within a year, the impact became clear: the platform grew from zero to over 11K monthly organic traffic, with pages now properly indexed and steadily ranking establishing a much stronger presence in search.
33. Britannia Toastea’s ‘Karari Shuruaat’ Turned a Reel Into a Brand Story
What began as a simple vertical reel evolved into something bigger, a film built to live as a long-term brand asset. Karari Shuruaat captured the feeling of that first chai break of the day, positioning Toastea not just as a snack, but as the crisp companion to a quiet moment of me-time. The story reflected India’s diversity with characters from both North and South India, and was later adapted into Bengali and Tamil. Even the word “Karaari” was treated as a feeling rather than a literal translation, becoming “Daarun” in Bengali to preserve the emotion of that perfect chai-time moment.
View the campaign here: Live Link1, Live Link2
34. A Well-Known Salon and Clinic Brand with Pan-India Presence Improved Lead Conversion Through UX Optimisation
The brand’s website saw a significant uplift in lead generation, driven by a series of conversion-focused improvements across the user journey.
Initiatives such as smart pop-ups, gamified elements, form optimisation, and the introduction of new lead forms helped reduce friction and encourage more users to take action. Continuous personalisation and experimentation further refined the experience, ensuring visitors encountered the most relevant prompts at the right moments.
Together, these efforts helped increase lead volumes while optimising the overall user journey, turning website traffic into meaningful customer enquiries.
From cultural moments that made the internet smile to digital platforms built for scale. From storytelling that celebrates everyday rituals to experiences designed for fandoms, investors, and businesses alike. Across brands, industries, and formats, each project reflects the same spirit: curiosity, craft, and the joy of building things that matter. Different briefs. Different challenges. One constant, showing up with creativity, collaboration, and the excitement of making something meaningful together. Because when the work spans these many worlds, it never feels repetitive. It feels alive. And that’s exactly how we like it.
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