Finolex Pipes has rolled out a campaign to showcase its durability.
Conceptualised by Schbang, the film opens with a plumber staring at a house. He looks at his father and asks him why haven't they ever installed pipes in that house. His father looks towards his father and asks him the same question. That's when the elderly man replies that he had installed pipes in this house years ago when the owner (who is now an elderly man himself) was a young child. The grandchild and his father look perplexed leading to the the middle-aged man asking his father about how much longer the pipes will last. The elderly man replies that they will for years because they use Finolex Pipes.
Ashok Jaiswar, vice president, head of marketing and communications, Finolex Industries, said, “With this new campaign, we aim to share the success story of plumbers who have long-standing associations with us and continue to confidently endorse our products and brand. The quality of our product portfolio is a testament to the enduring relationships we have built across generations.”
Kashyap Joshi, executive creative director, Schbang, said, "When we asked, how long do Finolex pipes last, the answer went from months to years, to decades to generations. So we came up with a script where we let a family of plumbers ask this question to their previous generation. What resulted was a fun film that brings out the product claim in a very memorable way."
The film was published on social media on 13 July.