Month In A Nutshell May Edition
May was truly a rollercoaster. From IPL partnerships to heartwarming mother’s day films and bringing home Santa this Summer, we did it all.
Here’s what it looked like in a nutshell:
1. Specta Quartz Surfaces Didn't Just Show Resistance. It Proved It Four Times Over
Schbang Motion Pictures built four films, each one a different test, each one the same unbeatable result. When the surface can take anything, the only job left is making that feel as inevitable on screen as it does in real life.
Watch it here:
2. CleanMax Wanted A Website That Matched Its Scale. We Built Exactly That
Built on Webflow and GSAP, CleanMax's new website runs on scroll-triggered storytelling, parallax layers and cinematic motion. One of Asia's largest renewable energy companies finally has a digital presence that feels as big as the work behind it.
Check it out here:
3. Amazon Didn't Wait For December. Neither Did We
Your wish list shouldn't have to wait till the end of the year when Summer Ka Santa can show up for you. We brought Amazon Fresh India’s most unexpected campaign to life, spreading deals and discounts in the middle of a scorching summer, from ideation to execution.
Watch it here:
4. Tata Consumer Products Asked One Important Question This Mother's Day. Can You Get It Right?
A mother's cooking doesn't need a label; it just needs one bite. We built a film around the most personal taste test imaginable, the kind where the answer hits before the mind catches up, beautifully crafted by Schbang Motion Pictures.
Watch it here:
5. We Found The Most Unnoticed Mother's Day Truth
She never asks for the last piece. She just makes sure everyone else gets one first. Schbang Motion Pictures turned that quiet, everyday sacrifice into a Mother's Day film for Britannia Cakes that hit exactly where it was supposed to.
Watch it here:
6. StockEdge Wanted Scale. Our Numbers Delivered More Than That
15,000+ app installs and 400+ subscriptions, achieved through continuous audience refinement, creative testing and search optimisation. When performance marketing is built around the right signals, the numbers stop being targets and start being conclusions.
7. What If Your Car Grew Legs Overnight?
A car that grows lion legs and elephant strides to tear through terrain that nothing else could handle, we built every frame of this AI film for Bridgestone from scratch. When the idea is strong enough, the brief becomes the starting point, not the finish line.
Watch it here:
8. India Called It Prashant. Australia Called It South Asia Campaign Of The Year
Won the Digital Category at Hatchlings and South Asia Campaign of the Year at Cairns Crocodiles — two wins, one campaign, one very long flight worth taking.
Check it out here:
9. Delhi Capitals Swapped Their Jerseys For Something Far More Important
DC players stepped off the pitch and into their roles as DC Dads to protect children against meningococcal meningitis. The most important innings they played this season had nothing to do with cricket.
Watch it here:
10. Where Do You Take The Kids This Weekend? We Made Sure The Answer Was Obvious
A hyperlocal media loop across Zepto, Meta and Spotify, built around one question, where is this family right now and what will make them move? 5,000 tickets sold for a leading mall in India. The loop worked exactly as designed.
11. Our Walls Are Running Out Of Space But We're Not Complaining
Digital Customer Experience Awards, Abbys, ET Brand Disruption, E4M, the recognition kept coming, and the shelves kept filling. Every metal confirms what the work already knew.
Check it out here:
12. The Bath Time With Softsens' Soap Was Five Minutes But The Memory Will Last A Lifetime
With every laugh, every splash, and every quiet bath-time moment between a mother and her child, we turned the most ordinary routine into something worth holding on to, forever for Softsens.
Watch it here:
13. We Built The Most Versatile App for a Global Tool Company
Two audiences, two completely separate journeys, designed so seamlessly for a global tool company that the right path feels obvious the moment you arrive. Dual UX architecture that made complexity disappear entirely from the surface.
Check it out here:
14. The Only Room Where Nobody Gatekeeps Anything
Seven founders, meeting once a quarter and sharing what's working, where the money's at and what's coming next. No filters, no performance. Just the stuff people usually keep to themselves. Consider this your sign to join.
Know more here:
15. What Makes Someone Order Domino's Before They've Even Finished Admiring The Creative?
Indulgence assets and emailers for Domino’s Pizza India built entirely around craving, rich close-ups, bold messaging and visuals that did the selling before a single word landed. The kind of creative that skips the brain and goes straight to the stomach.
16. 707.6% AI Overview Growth Later, The Cement Category Truly Belongs To UltraTech Now
Search Share of Voice climbed to 74%, and regional blog traffic got up by +53% across 10 languages. We didn't just sustain through the turbulence. We surpassed it.
Check it out here:
17. LEGO® Asked Its Biggest Fans To Talk About Bricks. Their Answers Were Filled With Pure Nostalgia
We asked AFOLs, Adult Fans of LEGO®, a few questions about their journey for the Collector’s Week. What came back wasn't just about plastic bricks, it was about memories, identity and the kind of hobby that never really lets you go.
Watch it here:
18. Britannia Marie Gold Mapped Every Tea In India For International Tea Day
Every few kilometres, India's tea changes: the colour, the texture, the recipe. Britannia Marie Gold showed up beside all of it. One print ad, one map, every chai this country loves. An important insight derived from a regular tea break at work, loved bringing this observation to life.
Check it out here:
19. What Happens When Kuchipudi Meets A Bridal Jewellery Collection?
Our Fluence team collaborated with Sathya Bhama to bring Indriya Jewels’ Eka Raaga Bridal Collection to life. A curated collab that felt like a cultural moment receiving the applause of the internet with 409K likes and 3.5M views.
Watch the magic here:
20. Enamor's Bodysync Range Needed To Be Felt, Not Just Seen. So We Amplified It Through A Fitness Event
With three influencer collabs through our Fluence team and creative social amplification, we made sure the right people felt the product first.
Check it out:
21. We Made A Reel About A Relatable Habit For Hauser Pens And 2.6M People Said ‘Same’
A reel built on the most relatable stationery truth, friends who borrow your pen and never give it back. It hit 21.6M views, 634K likes and 2.9M shares. An insight so good it did all the work on its own.
Check it out here:
22. Mahindra Rise Said What Everyone Was Thinking, No AI Will Ever Replace Maa
A Mother's Day reel built around one truth the whole world needed to hear out loud: Original Intelligence, Always Mom. Mahindra Rise made a case that no algorithm, no matter how advanced, will ever know you the way she does.
Watch it here:
23. What Happens When You Build A Thing Right? India Creates 1.1 Lakh Posters In A Week
We built a personalised microsite for Mahindra Rise and drove traffic through Meta and Google, and watched 1.1 Lakh "She Is On The Rise" posters get created in under a week for Women’s day.
24. We Built A Mother's Day Campaign So Good, It Converted At 4.92%
We built and managed an entire retention journey from creatives, Email, WhatsApp and RCS, all running on one performance-led strategy and achieved 4.92% conversion rate from clicks. Every touchpoint, owned by us.
25. Mom? Or Do You Mean OG Bestie?
A Mother's Day reel for Oriana that reframed the entire relationship in one line, because moms aren't just moms, they're our original best friends. And we didn't stop there, we keep their Instagram moving with clean, precise AI-generated content that consistently hits the right note.
Watch it here:
26. Crompton India’s Fluido BLDC Isn't Just Your Regular Fan. We Made Sure The Visual Said That First
A key visual that made this range feel less like an appliance and more like a design decision, which is premium, smart, and built for modern living.
Check it out here:
27. Melody Itni Chocolaty Kyun Hai? We Made Sure Everyone Wants To Know
When PM Modi gifted Melody to Italy's PM Meloni and the internet lost its mind, we were already in motion. A billboard, a social media handle and a full-page newspaper ad that turned a viral diplomatic moment into Melody's biggest moment marketing.
Check it out here:
28. Shaping Our Schbangers The Right Way
Two Incredible Schaper’s Sessions By The Experts Of The Industry, Ranveer Allahbadia And Sumanto Chattopadhyay.
Watch it here:
29. Shah Rukh Khan Is Now The Face Of Visa. The Ideation, The Script, The Instagram - All By Us
When Visa signed Shah Rukh Khan as brand ambassador, we handled the ideation, the script, and the Instagram page that brought it all to life. Two icons, one vision, and a creative process that started right here.
Check it out here:
Conclusion
We’re five months down. The next one’s already in motion. Follow along for everything coming next.