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For our brand partner iQOO, we collaborated with the actor Dulquer Salman to create buzz around the newly launched Neo 7 Pro smartphone built for fast work, gaming & entertainment.

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The “Sleepless Star” campaign was rolled out in 4 steps before the launch - its teaser started with Salmaan posting about his inability to sleep on Sunday due to a new obsession & then deleting the post after 5 minutes. Then he finally unveiled his obsession to be the new phone with an ad video released on Wednesday, announcing his new “tech therapy,” which was the Neo 7 Pro smartphone.

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This helped the brand gain organic traction & also generated excitement around the new product launch. The campaign earned organic mentions in Free Press Journal, Radio Mirchi, India Times, Financial Express, InShorts, and 25+ popular media outlets, with thousands of comments & messages from fans all across social media.

This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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