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Kotak 811
As the strategic partner for India's premier digital banking brand, we gave a comprehensive makeover to their social media and website to appeal more to a new generation of bankers.
To highlight the ease of banking with Kotak811, we took the proposition of ‘banking anytime, anywhere’ to new heights, with a little help from Ai. Across social media and digital banners, we crafted standout communication for the banking category, appealing to millennials and Gen Z.
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We simplified the intricacies of finance and banking for customers of all ages.
Through bite-sized educational content on social platforms, we simplified the intricacies of finance and banking for customers of all ages, fostering financial literacy and empowering informed decision-making to achieve their financial goals
Adopting a multi-platform approach, our YouTube series, 'Finance ka +1,' simplified intricate financial concepts, resulting in a remarkable 999% surge in Kotak 811’s community, with viewers engaged for an average of 2 minutes.
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The YouTube series resulted in a remarkable 999% surge in subscribers.
On Instagram, we decided to target the best moments with our quirky and relatable topicals that created a regular connect between the brand and the TG. This gave us huge spikes in engagement & follower growth.
As a final cherry on the cake, we crafted a sleek and minimalist website for Kotak811, aligning with the preferences of digital natives.
The site received acclaim on prestigious platforms like Awwwards and Campaign, completing Kotak 811's transformation into a truly inclusive, digital-first brand.
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Results
900,000 users organically reached via Omni channel strategy
6000 engagements increase in multiple-page visits
100,000 organic views for the 'Kindness Is Contagious,' campaign
Featured on several industry websites like Awwwards, CSS design awards
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Tata communications
