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Tata Communications
Building a tailored experience for a customer-focused website
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In the digital world, how users experience a website is crucial. Tata Communications, as a Digital Ecosystem Enabler, provides solutions for different challenges businesses face.
We aimed to give users a ‘Netflix-like’ customised experience.
Our goal was to expose users to targeted content and help them find the solutions they needed in just 3 clicks.
We customised headlines, blogs, and overall communication for different groups of customers based on where they are, when they visit, and other segmentation parameters, such as industry, customer cohorts, etc.
Tata Communications revolutionized its website, solidifying its commitment to enhancing digital engagement.
Experience the website
Results
40% Drop in website bounce rate.
75% increase in multiple-page visits
169% increase in lead form submission
60% increase in conversion rate via chatbot
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