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We deliver
Post Covid, hyperlocal direct-to-consumer
e-commerce is taking over our daily shopping habits.
In this increasingly competitive space, the newest entrant, WeDeliver, wanted to position itself as a user-friendly solution to get you - just about everything. From groceries to home care items, delivered straight to your doorstep.
After analysing the digital and offline behaviours of their target audience, we created a platform-specific content marketing strategy. Using paid media and organic creative communication we covered every stage of the consumer journey. Creating awareness of services and differentiating the brand's offering. We also built a strong community of users, turning them into loyalists so they keep coming back for more.
Our main aim throughout the launch campaign was to drive both high volume and high-quality app installations on the Google and Apple App Stores.
We created edutainment content while covering every stage of the consumer journey, all via trending formats to appeal to a wider audience.
We mixed both educational and entertaining content to keep consumers engaged online. Leveraging popular GIF formats and trending post styles that appeal to Gen-Z consumers.
At the centre of the campaign were the launch films, reinforcing WeDeliver’s promise to deliver just about everything! Created and produced in house by Schbang Productions.
So from strategy to 360 creative execution, we delivered a fresh approach to the on-demand food delivery category and cut through the clutter in direct to consumer e-commerce.
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Explore Our Work For
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Kotak811
tata communications
