Casestudy
How we raised awareness about Tuberculosis for healthcare brand Johnson & Johnson
.png&w=3840&q=75)
Services
- Brand Solutions
Industry
- Medical & Healthcare
- Social Cause
Tuberculosis is the second most infectious disease globally, right after COVID-19. India alone witnesses 1300 TB deaths every day and despite these numbers, the awareness around this disease is still a big question mark.
A revolution was required, one that was powered by the enthusiasm of our nation's youth. What better way to ignite this revolution than music?
We collaborated with youth icon Vaani Kapoor & star rapper Kaam Bhaari to kickstart the #BeTheChangeForTB campaign. We went live with a rap song to throw light on the status of TB in India.
.png&w=3840&q=75)