Launching H&M’s Brighter Than Ever Collection with a twist

Continuing the festive communication of Brighter Than Ever, the brand wanted to launch the festive collection for the year 2022 in a bigger, brighter-than-ever campaign.

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The objective was to create a visually arresting film leaving an unforgettable brand expression that uplifts the perception of H&M as a creative and fashion-driven brand.

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The campaign thought: From viewing festivals with the lens of a glimmer of hope in the last two years to now looking forward to a celebration and means to express oneself again.