Domino’s just opened its 1500th store, which called for a massive celebration. They hosted an exclusive private party on their Instagram page and made it highly coveted by giving away 1500 pizzas to their most prominent supporters - followers thereby, letting all the true-blue Domino’s lovers #RaiseASliceto1500.
They had to follow Domino’s in order to take part in the activities. The followers had to play special games to crack the coupon codes, which they could redeem on Domino’s app. The fastest 250 people to crack the code of every game walked away with a free pizza.
1500 free pizzas were given out to followers who could crack the code hidden in these games. We also leveraged Twitter and Facebook to amplify it. Once the party started we went private. We directed the traffic on both Twitter and Facebook towards Instagram using amplification posts and catchy tweets.