Britannia wanted to launch their novel product - Britannia BisCafe in a unique way into the market.
Our key insight: No one knew what the best coffee accompaniment was!
So we set out to find #CoffeeKaBetterHalf We humanised Coffee and exaggerated the loneliness in Coffee’s life. This led to “Coffee going on a strike” and we needed the perfect person to find #CoffeeKaBetterHalf.
In India when you think of Coffee, you think of Karan Johar. So, obviously, he was the face of our campaign. We leveraged the association of Karan and Coffee and built our campaign around the narrative that - Coffee needs a partner! Karan Johar took on the job to find #CoffeeKaBetterHalf.