Creating a nationwide buzz for a jewellery brand’s new range launch

For our cherished brand partner, Mia by Tanishq, we orchestrated a captivating campaign that artfully intertwined two unexpected elements: love and storytelling.

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On 14th February, we whisked the audience on an enchanting journey of love through nine mini-episodes on Instagram. The campaign extended into a series of Reels, celebrating the uniqueness of every relationship stage, from the first date to the honeymoon. Our heartfelt narrative resonated deeply, with people saving our love story in their hearts.

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Our goal was to position jewellery as a personalised gift with deep emotional value, a symbol of the joy of finding your one-of-a-kind #RarePair.

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The results were incredible. Our Reels garnered over 1M views, reached a staggering 14M+ people, and ignited 3000 engaging conversations.

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This is how Schbang made "Rare Pair” for Mia by Tanishq a heartwarming success story. Join us in celebrating the extraordinary bonds that make life beautiful. 

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