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Our brand identity arm “Theta” embraced the challenge of reimagining MadMix's brand identity and packaging design for their range of ready-to-eat puffs.
Faced with the challenge of standing out in a competitive market and catering to both Indian and international audiences, we crafted a modern, quirky, and delectable brand identity that embraced both flavour and health.
Our design strategy seamlessly traversed age groups, from 5 to 75, making it universally appealing. This distinct visual and verbal landscape was infused into everything, from the brand's logo to its packaging.
The results? Spectacular. Following our branding exercise, MadMix successfully secured a fresh round of funding, and the response was nothing short of phenomenal. The initial product batch sold out in under 2 months.
At Schbang, we don't just design; we create unforgettable brand experiences that leave a lasting mark.
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