Although we take pride in being a digital-first company, we believe in using technology to bridge the gap between online and offline touchpoints for our partner brands.
We did one such interesting tech-powered installation for Switch Mobility, a pioneer in EV manufacturing and a subsidiary of Ashok Leyland. There’s still a lot of controversy & debate around whether EVs are actually a more sustainable choice than fuel-powered cars in the long run.
So we decided to use tech-powered gamification to both entertain and educate end users about the benefits of switching to EVs for themselves, their pockets and the environment.
At the Auto Expo 2023, we built our very own arcade of interactive games that immerse people in the EV experience. For example, one of our games “The Efficiency Test” challenged people to pick the most efficient route for their EV to reach from one point to another. In the end, they could see their score along with interesting stats that highlighted the various benefits of EVs over cars driven by any other fossil fuels.
Users could also see in real time a count of how many trees they saved by choosing to drive an EV, conveying the core message with clarity and personalization.
The games attracted heavy footfall to our booth, engaging everyone who played the games and changing their perceptions of EVs. We received 23150+ entries in just 5 days and the message was loud and clear: It’s time to switch to smarter mobility!