We can’t ignore the importance of having a smooth website experience for your business in today’s day and age - sites have become the central digital communication points for brands regardless of their industry. This becomes even more important for the BFSI industry because customers, both current and potential, thoroughly go through websites to get information on financial products when making their buying decisions.
Based on this insight, we gave the Kotak811 website a clean & sleek look that appeals to Gen-Z audiences. Our Technology team used minimal animations & 3D icons to bring out the brand’s young & modern personality. We also made deliberate choices to feature young people in the background images, which also spoke to the brand’s commitment to continuously evolve with their customer’s needs and tastes.
We catered to their end-to-needs including minimalist and clean illustrations, iconography, catchy conversion-driven copywriting, all of which helped to enhance the overall user experience.
You can visit the website at www.kotak811.com to witness our work yourself - do share what you think!