Winning hearts across generations for India's beloved pipe brand

To pay a heartfelt tribute to all the stakeholders who have continued banking on the quality & reliability that Finolex pipes are known for, Schbang Motion Pictures unveiled a new flagship campaign for Finolex, starting with an ad film that featured a quirky family of three plumbers.

‍

Our brief & challenge was to create an emotional connection with the Indian audience. So we used the plot device of families & generational change to convey how the brand’s quality has been the one constant between everyone across time. 

‍

The video received 24M+ views on YouTube, also earning mentions in MediaBrief, Campaign India, Columnist Asia, ET BrandEquity and many other media outlets. 

‍

Watch our latest “Creative Debrief” episode on this campaign to go behind the scenes of how our team transformed cultural insights into a film that strengthened the brand’s bond with its audience.