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Casestudy

Winning over cricket fans with an AR/VR Campaign for Jio

To create a big splash during the IPL 2023 cricketing season, we created the “Jio VIP Box,” an AI and AR-based platform built to create an immersive cricketing experience for True Fans. 

At the centre was a mobile website with 3 interactive experiences that blended technology with pre-shot footage of fan-favourite cricketing athletes to generate shareable digital memorabilia in real-time at the cricket stadiums & other touchpoints.

The campaign heightened the match-going experience by enabling users to take selfies with their favourite teams, receive personalized messages for special occasions, and cheer for their teams through AR-generated helmets and face paints. 

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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