Amazon Fresh Turns Grocery Orders Into Ganesh Chaturthi Celebrations with DIY Ganpati Card Innovation

Amazon Fresh transforms every delivery into a festive celebration with DIY Ganpati cards, preserving traditions while connecting families across distances through joy, devotion, and meaningful gestures.

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Amazon Fresh has launched its Ganesh Chaturthi campaign that transforms routine grocery deliveries into meaningful festive experiences. Created and conceptualised by Schbang, the activation addresses how urban Indians often find the joy of festivals tempered by distance from family or the relentless pace of daily life. This year, Amazon Fresh bridges that emotional gap, starting with Bangalore, by including a specially designed greeting card with every order that folds into a DIY Ganpati idol,  turning a simple delivery into a festive moment of devotion and connection that customers can cherish at home.

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The initiative reflects a growing cultural need: while people seek convenience and speed in their everyday shopping, they also want to remain connected to traditions and rituals that make celebrations special. By adding this thoughtful and symbolic gesture, Amazon Fresh delivers more than groceries, it delivers the spirit of celebration, right to the doorstep. Designed as an interactive keepsake, the DIY Ganpati card allows customers to recreate a small but meaningful ritual, honoring tradition in a way that fits seamlessly into busy routines.

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The creative idea is built on making celebrations both accessible and personal. Each order during the festive period includes the DIY Ganpati card, enabling customers to fold and create their own miniature Ganpati idol. Beyond serving as a festive keepsake, the card transforms into an interactive experience that customers can proudly display at home or share with loved ones. By inspiring people to document their DIY creations, the campaign encourages share-worthy moments on social platforms, helping individual acts of celebration ripple outward into a wider community of joy.

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“Sometimes, the smallest gestures bring the biggest smiles. This Ganesh Chaturthi, we at Amazon Fresh are grateful to be a tiny part of our customers' celebrations through our DIY Ganpati card. While we continue delivering fresh groceries, it's these little moments of connection that truly make our day. Because festival joy comes not from grandeur, but from the heart.”, says Dhruv Wahi, Head of Marketing at Amazon Fresh.

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“This initiative is a testament to Amazon Fresh’s ability to listen to the cultural pulse of consumers. In a time when the pace of modern life often distances us from rituals, we wanted to make tradition both accessible and deeply personal. At Schbang, our role was to bring that vision to life, proving that with creativity and reach, even a simple grocery order can transform into an experience of trust, celebration, and connection.”, says Vrinda Bajaj, Associate Vice President at Schbang.  

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With this initiative, Amazon Fresh cements its role as more than just a delivery service, it becomes a cultural companion and a trusted partner in preserving traditions, ensuring that every celebration, big or small, feels truly fresh, heartfelt, and inclusive.