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Nuego set out to prove a simple yet bold idea: electric buses can cover the distance across India without the limitations of range anxiety. The brief was clear — to demonstrate that electric mobility is not just the future, it’s the present.
Treks are personal journeys, and the gear we carry becomes part of that journey. This insight led us to transform Nuego’s electric bus into more than just a product — it became a symbol of India’s shift toward sustainable transport.
We brought the E-K2K journey to life by connecting electric mobility with social impact. The 4,000 km road trip from Kashmir to Kanyakumari became more than just a test of endurance. It became an opportunity to build trust, inspire action, and create lasting change in the minds of Indian consumers.
Our approach combined 360-degree marketing:
We activated billboards at real trek sites like Rajmachi
Planted trees and conducted medical camps in key cities
Ran Instagram-first campaigns, featuring reels, user-generated contests, and tribe-driven content
EV workshops, road safety pledges, and cultural performances connected with local communities across 200+ cities
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