Repositioning of Skybags from a bag to Adventure Identity

Skybags aimed to transition from a youth travel brand into an adventure-first trekking essential for India’s growing tribe of explorers. We recognised a clear cultural shift. Treks had evolved into personal milestones.

And the gear people took along had started to define their identity. Trekking wasn’t niche anymore. It was a movement. So, we asked:

Can a bag do more than carry stuff? Can it carry stories?

So we stepped in to reposition Skybags as an artefact of adventure culture, not just another stylish companion. We conceptualised and designed the Skybags Maps collection — a limited-edition series inspired by India’s most iconic treks, from Rajmachi to Triund.

We brought each trek to life using the intricate detail of Rajasthani miniature art. Every design reflected the terrain, elevation, and spirit of the trail it represented.

We transformed the backpack into a stitched map of memories, functional, expressive, and deeply rooted in Indian craftsmanship.

What made us a conversation in trekking community? We launched billboards at actual trek sites like Rajmachi, placing the brand exactly where the culture lived.

We seeded posters and leaflets across Himalayan hostels and basecamps.

We created digital trails on Instagram through reels, carousels, and UGC-driven formats. Campaigns like “Riddle Me Trek” and “Spot the Skybag” turned our audience into active participants. They posted. They played. They packed.

In less than a month, we sparked conversations across the trekking community.

We gave Skybags a new visual identity, deep cultural relevance, and a stronger presence in the outdoor lifestyle space.

We didn’t just create a campaign. We built a movement where product design met cultural storytelling & if you want us to do the same for you rach us out at bd@schbang.com 

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