.gif)
After 8 years of silent marketing, Mentos wanted to make a comeback. Not as nostalgia, but as a bold, fresh voice for India’s most meme-hardened, boredom-intolerant audience: Gen Z.
The challenge was clear: How do we re-enter Gen Z’s world without screaming for attention?
So we decided to observe Gen Z’s lives closely (with love, of course) and identified 12 of their most “Aam Zindagi” moments. Each of these everyday situations was flipped into fun, energetic Reels in collaboration with influencers who had a strong Gen Z appeal.
From fashion with Nagma, to gaming with Mortal, to pure fun with Orry and everything in between — every Reel was powered by a catchy 30-second audio carrying one simple message:
👉 Turn your Aam Zindagi into Mast Zindagi with Mentos.
So our execution process included
- Creating platform-first Reels that felt native, not pushy.
- Placing a catchy 30-second audio at the heart of it, especially designed to entertain, loop, and linger.
- Building momentum across Instagram and YouTube Shorts, the loudest playgrounds of Gen Z express.
Guess what, in just a few weeks, Mentos went from silent to scroll-stopping:
- 36M+ reach across platforms
- 13% higher engagement than category benchmarks
- A clear uplift in market share
- Sparked memes, media mentions, and mass Gen Z love
Most importantly, the campaign brought back the cultural catchphrase:
✨ “Mentos Zindagi, Mast Zindagi.”
The Key Takeaway
That’s how we revived Mentos’ legendary philosophy and reimagined it for a generation that thrives on chaos, unpredictability, and a perfectly crafted hook.
If you want your brand to become Gen Z’s next obsession, reach out at bd@schbang.com.
.webp)
.webp)