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June didn't ask for permission. It got straight to work. Multiple briefs, multiple different films that made people feel a common emotion for Father's Day. Media strategies that made people rethink everything they knew about platforms, AI citing our clients. This isn't a highlight. It's the whole ecosystem working towards creating a Schbang. Scroll down — nothing's been left out.
1. IDFC First Bank Got Six Films That Actually Make Banking Fun
Banking jargon has never done anyone any favours. So for IDFC First Bank, Schbang Motion Pictures built Seedhi Baat, Seedha Hisaab — a series of 6 films that kept it honest, humorous, and human. No fine print energy. No complicated messaging. Just the kind of straightforward communication that makes people actually stop and watch a bank's content.
Watch it here -
2. Mochi Shoes Stepped Into Main Character Territory
Schbang Motion Pictures built films around the energy of owning your moment, one step at a time. It wasn't just a shoot. It was a whole mood, and we made sure it translated on screen.
Watch it here-
3. ACCA's Brilliance Film Flipped the Accountancy Stereotype
Finance professionals aren't who they used to be on screen. ACCA's Brilliance Film set out to change the narrative, showcasing modern finance professionals as dynamic, ambitious, and future-focused. The film challenges what people think an accountant looks like and makes the profession look exactly as exciting as it actually is.
Watch it here-
4. Bridgestone Launched Across 4 Platforms, Intentionally
Getting a film in front of the right people, on the right platform, at the right moment. That's where the media strategy lives. For Bridgestone, we did both. One brand film, distributed across four platforms, each chosen with a specific purpose in mind.
Moneycontrol put the brand in front of affluent, financially aware consumers. Spotify paired contextual relevance with strong youth reach through the Hot Hindi Hits sponsored playlist. JioStar CTV aligned the film with high male-viewership content. Interactive formats closed it out with a CTR of 2.8%, Engagement Rate of 2.3%, and a View-through Rate of 16%.
Watch it here-
5. A Leading Art and Craft Brand Is Now on Every AI Platform That Matters
Getting found on Google was the old game. Through a focused GEO and content optimisation programme for a leading art and craft brand, we made sure they showed up on ChatGPT, Gemini, and Perplexity too. By targeting long-tail search intent, strengthening content structure, and improving readability across key pages, AI referrals grew significantly over 12 months — ChatGPT up 231%, Gemini up 1,250%, Perplexity up 2,600%. High-intent visitors spending 90+ seconds on site. That's not traffic. That's traction.
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6. Father's Day Had Four Films, Four Brands, One Emotion
Father's Day is one brief the whole world gets at the same time. What separates good work from forgettable work is how deeply it connects back to the brand. This June, we made four films for four different brands, each rooted in what the brand stands for, each tied to an emotion that needed no explanation.
Louis Philippe seated father-child duos side by side, put noise-cancelling headphones on them, asked the same questions, and let the answers do the talking. Same cloth. Different people. Covered by Schbang Motion Pictures.
TATA Capital, Mahindra Rise, and Torrent Electricals each brought their own lens to the same moment. Different stories, different briefs, one emotion that hit the same way every single time. That's the job. We did it four times over.
Watch it here-
7. ACCA Turned One Parental Insight Into 91 Million Impressions
The insight was simple: in India, parental support is the engine of student confidence. The execution was anything but simple. We built a hyper-targeted Meta and YouTube strategy around real ACCA families, captured unscripted moments of mentorship, and scaled them across Global Parents Day and Father's Day. The results — 91 million impressions, a 40% engagement rate on Meta, a 57% VTR. This is what happens when you treat a calendar moment as a human truth instead of a marketing checkbox.
Watch it here-
8. A Leading Pharma Brand Put Delhi Capitals Players in a Different Role This IPL
For the MCV vaccine awareness campaign, we ran video ads across JioStar, YouTube, and OTT featuring Delhi Capitals players as fathers & not cricketers. Paired with Click-to-WhatsApp ads directing users to a chatbot for deeper information, the campaign reached exactly who it needed to. 73% of WhatsApp messages came from male audiences, 52% of Google Search clicks were male users, and search volumes on relevant keywords rose 10% during the campaign. The right messenger, right platform, right people.
9. A Leading Credit Bureau Got Better Data, Better Conversions, Better ROAS
When the data infrastructure is broken, everything downstream suffers. For a leading credit bureau, we merged SEO and CRO work into one end-to-end fix. We audited the full digital journey — identifying friction points, broken user flows, and conversion gaps. We implemented close to 100 tracking events across key actions, enabled revenue attribution across acquisition channels, and analysed performance across four subscription plans. The result was a business that could finally see what was working, act on it, and watch conversions improve.
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10. Zepto x Britannia Found the Perfect Collab Inside a Nani Ka Ghar
Zepto's Nani Ka Ghar was built on one thing : nostalgia. And Britannia was the most obvious fit in the room. Our Fluence team found the right influencer to make the collaboration feel less like branded content and more like a memory you didn't know you had.
11. Britannia Hopped on a Trend and Made It Work
Snacks and a workout in the same reel sounds like a contradiction. It isn't, if you know how to thread it. Britannia Industries hopped on the trend, and our Fluence team made sure it landed right, timely, on-brand, and exactly where it needed to be for the audience watching.
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12. A Leading Wellness Brand Fixed 25K+ URLs and Built an SEO Foundation That Actually Works
Local SEO only works if Google can understand where you are and what you do. For a leading multi-location wellness and beauty brand, a comprehensive technical SEO audit uncovered 25K+ incorrectly mapped URLs across 60K+ sitemap entries. We corrected city and state-level URL structures, standardised location-service architecture, rebuilt geo-relevant service paths, and implemented redirects to preserve SEO equity. Crawl clarity, geographic targeting accuracy, and long-term organic growth — all from fixing something that was silently breaking the whole thing.
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13. A Leading Hearing Implant Brand Got the Right Leads, Not Just More of Them
They were launching a premium product, so we introduced fresh creatives and layered in a dedicated HNI Parent audience on Meta, matching the product's price point to the right buyer profile. Qualified leads grew 93%. The audience was always out there. We just made sure the right ones were the ones seeing it.
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14. Kotak811 Had Creatives That Showed Up Everywhere
From Swiggy POS banners to tracking page placements, SFY banners to emailers and WhatsApp assets Kotak 811 had a month of high-volume, high-quality creative output. The Infinity Metal Debit Card got premium placement across Swiggy's order and tracking journey. The gamified wheel-based SFY banner hit a CTR of 13%. FD and RD emailers connected financial products to real lifestyle goals. And the new app migration campaign used aspirational rewards to push users to upgrade. Across every format, the visual language stayed premium and the communication stayed sharp.
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15. Domino's Got a Month of CRM That Actually Had Personality
Three separate CRM moments, three completely different creative routes, for Domino's India. A meme-led emailer for Cheese Burst Pizza used a crying-cat moment to make promotional communication feel culturally relevant rather than transactional. A Father's Day campaign built around the insight that dads are the ultimate deal hunters ran across email and push notifications. A Gen Z emailer for the Pizza Paglu campaign introduced internet-first language into CRM to make the brand feel less like a brand and more like a group chat.
16. A Leading Maternity Boutique Celebrated Fathers the Right Way
A multi-channel Father's Day CRM campaign that understood its audience precisely. Across WhatsApp and Email, we built multiple campaign variants — sale announcements, reminders, and offer extensions — all combining family-centric storytelling with promotional offers designed to drive engagement and conversions among young families. Because Dad may not be the one who shops, but the people who love him are.
17. Eureka Forbes Spoke to Shoppers in Their Own Language
Literally. A multilingual retail communication campaign for Eureka Forbes brought localised tabletop creatives to point-of-sale across diverse regional markets, translated into multiple Indian languages. Greater relevance at the shelf means greater comprehension, and greater comprehension means the product sells itself better.
18. Leading Real Estate Flipped The B2B Game.
Everyone said Meta was for B2C. Then it delivered 44% of all B2B qualified leads. For a leading B2B real estate company, we rebuilt the entire media approach, bringing Meta in as a brand-new channel, adding Demand Gen and Performance Max alongside existing Search campaigns, and switching LinkedIn to native lead gen. Qualified leads jumped 540% on just an 80% rise in spends. Meta alone accounted for 44% of those leads, and push formats like Demand Gen and PMax proved that quality isn't exclusive to pull-only strategize
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19. BTS With Maybelline’s
What really goes into getting that perfect shot? We took that question seriously and turned it into a BTS vlog shot in vlog style — raw, behind-the-scenes, and honest about the process. Featuring interviews from the producer and photographer who made it all happen, it's the kind of content that makes you appreciate the final frame that much more.
Watch it here-
20. Kumari Showed Up Every Day Without Breaking a Sweat
Not every piece of work needs a big campaign idea behind it. Sometimes the brief is just to show up, look good & be consistent. Kumari's BAU content did exactly that. Seamless, smooth, and creatively considered every single day. Daily creativity isn't the loudest work in the room. But it's often the hardest to sustain, and this month we sustained it well
21. Schbangers Spent a Day Teaching, and It Hit Different
As part of the Greater Good Foundation initiative, Schbangers spent a day teaching design and AI to deaf students to support their upskilling. Just people using what they know to give someone else a better shot at what's coming. Thanks to GGF & TEACH for the opportunity.
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22. Drake Dropped a Song and We Heard Our Name in It
Shabang? We'd like to hear it as Schbang & added our twist on it to make it super irresistible video. Don’t believe us, check it out yourself. When the internet gives you the opportunity , you better groove.
Watch it here-
23. Fevicol Earned 15M+ Views Without Spending a Rupee
Right moment. Right location. Right message. When the IPL's hit-wicket moment happened, Fevicol had a billboard up overnight and the internet did the rest. 15 million+ organic views later, it's the kind of moment marketing that only works when you're fast enough to catch it and sharp enough to say something worth saying.
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24. Flair Pens Proved BAU Doesn't Have to Be Boring
BAU with a fun trend doesn't hurt anyone. Flair Pens hopped on the moment, kept it on-brand, and let the content do what good BAU should — show up, land right, and move on. Not everything needs to be a campaign. Sometimes a well-timed trend is enough.
Watch it here-
25. Silver in Our Pocket at Good Ads Matter
Safe to say, we have silver in our bags. Britannia Croissant took Silver for Best Use of Influencer with Britannia Prashant at Good Ads Matter.
26. Four Wins at The Mommy Awards
Four wins at MOM Awards. Turns out Mommy always comes through.
Fevicol took Gold for Best Moment Marketing Post with Louvre Heist. Enamor took Gold for Best Use of Fashion Influencer with Bodysync. Tata Capital took Silver for Best Content Themed on Women's Cricket with WPL. Hajmola took Silver for Best Use of Contents, Challenges or Trends with India's No. 1 Chatkarebaaz.
27. ET Finnext Awards 2026
CRIF won for Excellence in Digital Marketing for Financial Services Brand with Credit Score Dekha Kya? at ET Finnext Awards 2026.
28. Afaqs! Marketers Excellence Awards 2026.
Tata Capital took Bronze for Best Use of Topical Event with Champions Ki Gulliyon Mein at the Afaqs! Marketers Excellence Awards 2026.
Six months of showing up, shipping work, and making noise across every vertical that matters. And honestly? We are excited for the coming months.
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