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VIP's innovative Smart Tag uses secure QR codes and unexpectedly playful creative messaging featuring ancient fossils to ensure lost belongings find their way home safely, transforming travel anxiety into peace of mind
VIP Industries has unveiled its Smart Tag technology, powered by Tag8, alongside the creative 'Tagged To Be Found' campaign that takes a fresh approach to luggage recovery. Created and conceptualised by Schbang, the campaign features an interesting creative choice: billboards showcasing fossils with copy about items being "600 million years old" positioned alongside modern luggage – a smart contrast designed to catch attention and start conversations.
The campaign's strength lies in its different approach to lost luggage messaging. Instead of focusing on worry and stress, VIP Industries decided to make it interesting and memorable. The campaign uses ancient discoveries like dinosaur fossils and archaeological finds as examples of things that were lost and then found after millions of years. These stories are fascinating, but your luggage doesn't need to be one of them. The visuals borrow from these extraordinary found moments to highlight just how rare and random it is to recover lost things… unless you're using VIP's Smart Tag. Every billboard visual becomes a metaphor for unexpected finds. This approach creates memorable moments that make people stop, think, and share with others.
This creative approach transforms what could have been another standard tech announcement into something people actually remember and talk about. The campaign understands that in today's busy world, being memorable is more effective than creating worry. Instead of making people feel anxious about lost luggage, it makes them think about smart solutions.
Behind the creative campaign lies practical technology. The Smart Tag uses secure QR codes linked to personalized websites, addressing privacy concerns while ensuring lost items can actually be returned. The real innovation combines effective technology with smart advertising that uses historical discoveries to make the point about modern luggage recovery.
A free Smart Tag is given to the customer on purchase of anything above Rs. 3,000 from House of VIP, making this practical solution accessible to travelers who appreciate both good technology and creative marketing.
Mutum Singh, Category Head at VIP Industries, says, ”Tagged To Be Found" addresses a key travel concern - lost luggage. With the Smart Tag, VIP offers travelers a simple, reliable solution that replaces uncertainty with confidence and ensures peace of mind in every journey”
Rohan Hukeri, Executive Vice President at Schbang, says, “At Schbang, we wanted to approach VIP Industries’ campaign with a thought that was both fresh and universal. Luggage, after all, is not just a utility; it’s a suitcase of memories that no one wants to lose. But instead of tugging at emotions, we decided to add a touch of humor, a route that we as a team greatly enjoyed and loved shaping. Because while fossils can be found after millions of years, your bag often can’t.”
The #TaggedToBeFound campaign shows that creative approaches can effectively solve practical problems, establishing VIP Industries as a travel brand that thinks differently about customer solutions.
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