India’s first-ever plant parenting brand got influencers to announce “I’m expecting” to launch the brand

Cropnosys India Pvt Ltd, an agrochemical manufacturing company, launched its new brand - Pot & Bloom, with a digital-first campaign, #JoyOfGrowing. The campaign, created and conceptualised by Schbang, surprised people when travel, lifestyle, and nutrition influencers announced “I’m expecting.” on social media platforms.

After three days of curiosity among the audience, influencers like Aprajita, Vritti Khawani, and Divishi Madaan revealed they were expecting their plant babies. They received their DIY Grow Kits to help them grow and nurture their plant babies. To support all plant parents, Pot & Bloom’s Instagram page continues to help them with relevant information and resources.

Plant parenting has become an essential part of the millennial lifestyle. Pot & Bloom aims to provide a one-stop solution for plant parents to experience the joy of growing a plant from a seed. Along with its DIY Grow Kits, the brand offers other accessories to help consumers through their journey. Backed by the scientific expertise of Cropthetics Nutrition, a Cropnosys division, the brand has developed a nutrition and protection spray that helps parents maintain the plant.

As part of the #JoyOfGrowing campaign, the brand launched a film detailing the use of Pot & Bloom’s DIY Grow Kits titled   ‘‘What to expect when you’re expecting a plant baby’. The film was created by Schbang gives parents a one-stop shop to ensure their plants flourish. Schbang also developed an eCommerce website,  potandbloom.com.

Sohil Karia, Co-Founder, and Head of Business Transformation, Schbang, said, “Schbang has always aligned with brands that challenge and break category norms. We have equipped the large B2B brand to move in the D2C space by developing the eCommerce platform for them supported by content and design to resonate with the target audience.”

Speaking on the brand Pot & Bloom, Monica Walia,  Director Cropnosys, said, "Our cities have become concretised, the air we breathe polluted, and our lives gadget controlled, resulting in a lot of self-inflicted stress. We at Pot & Bloom want to add greenery back in people’s lives keeping in mind convenience, which is paramount to modern Urbanites. Our philosophy is to get India to start growing Plants, and this translated into launching an easy-to-use, convenient Pot & Bloom Home Gardening DIY Kit. With this, we hope to create a passion for home Gardening in people that unshackles them from the stresses of modern-day Urban life. Let's get growing!"